IN THE PRESS

“IF I were to associate Chopard with a motif, it would be a big heart because there is a family behind it”. It is in these terms that Caroline Scheufele, Co-President of Chopard, explains the importance of the values that have forged the shining reputation of the Geneva-based Maison: humanity, generosity and kindness are the essential qualities governing the vibrant creativity and the taste for aesthetic wonderment cultivated in the ateliers of this family-run Maison. Above and beyond its stature as the symbol of lovers, it evokes the heart as a giver of life. Through creations worn like a visible crest of love and happiness, Chopard dedicates its Happy Hearts collection to every woman with a Big Heart.

To bring to life the Happy Hearts collection Chopard has chosen 10 beautifully talented Arab women to star in the all new Happy Hearts campaign that is a celebration of local talents and Happy Hearts being an important part of their achievements and milestones. The campaign takes us on a journey of passion, success and ambition through the voices of the region’s most affluent women in their own fields. Each one of these women represents the “Happy Hearts” in their own special way, through their individual lives and careers guided by their heart. Their singular stories provide anchor points for moments of happiness by connecting them with persons and objects that evoke fond memories and connect them with the heart emblem.

Chopard selected inspirational women from Saudi Arabia in partnership with Attar United the official owner of Chopard boutiques in the Kingdom:

• Haya Sawan

Saudi mother, wife, fitness trainer and interior designer, Haya Sawan’s workouts on social media have created quite a stir in the Kingdom. Through her social media account, Haya inspires Saudi women with her daily motivational posts. She also coaches females of all ages in her boot camp classes in Jeddah. Haya’s love for fitness fuelled her mission to spread more awareness about health and fitness in Saudi Arabia.

• Nasiba Hafiz

Born to eccentric dressing parents in Saudi Arabia, the designer Nasiba Hafiz was never afraid to experiment, think outside the box and follow her heart’s passion which can be seen in her designs. Nasiba injects her heritage into a style that is uniquely hers, not restricted by any background, place or time. Her love for fashion and uniqueness has made her a stand out designer in the Kingdom.

The choice of a Chopard’s jewelry creations is never insignificant. Above and beyond the aesthetic feats it embodies, the values it conveys testify to the mutual recognition and emotional understanding between the Maison and a customer. This choice is that of the Chopard woman, who sees in the Maison’s commitments an echo of her own generosity, of her own high ethical standards. Inspired by the idea that attention to one’s personal needs and desires must never be detrimental to others, big-hearted women find in Happy Hearts creations and in the transparency of their origins a sense of genuine consistency with their own value system, inextricably interwoven with a desire for self-giving. — SG.

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