HOMEGROWN MARKET REOPENS IN A NEW LOCATION IN JEDDAH
by NOURIAH AL SHATTI
Homegrown Market, the Jeddah-based multi-brand concept store founded by Tamara Khadra (mom to twins Sama and Haya) in 2014, serves as a platform for young, local talents and emerging regional brands, and is reopening its doors in a new location today.
The space, which is located on the first floor of Domvs (a lifestyle store located in Jeddah), takes on a farmer’s market atmosphere and is furnished with rustic décor and illuminated with suspended Mason jar lights with dedicated areas for brands to open shop in the boutique. Saudi-designer Nasiba Hafiz will stock her new “Rock ‘N Biba” collection at her pop-up shop space alongside Saudi kaftan labels Moja Majka and Rouba Dayani; abaya brands Badawiah and Amina Atelier; jewelry label Yataghan; and lifestyle brand La Suna.
In addition to housing fashion and lifestyle brands, Homegrown Market invites customers to shop handcrafted homeware accessories and discover local food concepts in an interactive environment.